Renowned brands get new home

GAEL, TEUBEL and SIGNET are well established brands in the New Zealand electrical industry and now they have a new home and brand styling. On Monday May 3rd managing director Mike Thompson opened their new building and production facility in Wiri. The site and building were blessed by the local Maori Iwi with a Karakia.

The business name “TRICAL” has been established to bring the three brands together under new branding and identity. For the company this signals a new era for the three brands, and a coming together in the new purpose built facility. The new building will allow greater efficiency as engineering, R&D, production, customer service, and administration will work and integrate together.

For the trade, this represents confidence in the future and a greater commitment to meeting market demands with innovative electrical distribution products.